Services
Marketing Budget Planning
Split your marketing budget across channels in a way that matches your margins and stage.
Overview
We help you decide how much to spend on Meta, Google, marketplaces, email tools, and creative — based on CAC, LTV, and cash flow. Not the "spend 20% of revenue on marketing" rule from a blog post.
Plans adjust as you learn. Budget is a living document, not January-only.
What You Get
Channel allocation with rationale — not equal slices
Scenario planning: conservative, target, aggressive
MER/ROAS targets tied to product margins
Review cadence to reallocate when something stops working
Ready to get started with Marketing Budget Planning?
Tell us about your brand and we'll show you how marketing budget planning fits into a profitable growth plan.