67% Conversion Rate Increase

Client Overview

VGR had strong traffic but poor conversion rates, especially on mobile devices. Alongside conversion work, we produced commercial video ads that supported their professional grooming campaigns.

Challenges

• 2.1% overall conversion rate
• 68% mobile cart abandonment
• Complex product comparison needs
• Need for polished commercial video creatives

Strategy

1. 1Redesigned mobile PDP with comparison tables
2. 2Simplified checkout from 5 steps to 2
3. 3Added trust signals and EMI options
4. 4Ran 12 A/B tests over 4 months
5. 5Produced commercial video ads for paid and brand campaigns

Results

• Conversion rate increased from 2.1% to 3.5%
• Mobile conversions up 89%
• Revenue per visitor grew 67%
• Delivered commercial video ads used across Meta and YouTube