67% Conversion Rate Increase

Client Overview

SmartHome Hub had strong traffic but poor conversion rates, especially on mobile devices.

Challenges

• 2.1% overall conversion rate
• 68% mobile cart abandonment
• Complex product comparison needs

Strategy

1. 1Redesigned mobile PDP with comparison tables
2. 2Simplified checkout from 5 steps to 2
3. 3Added trust signals and EMI options
4. 4Ran 12 A/B tests over 4 months

Results

• Conversion rate increased from 2.1% to 3.5%
• Mobile conversions up 89%
• Revenue per visitor grew 67%