4.8x ROAS on Meta Ads

Client Overview

Glow Naturals needed to improve paid media efficiency while scaling spend on Meta and Google.

Challenges

• ROAS below 2x on Meta
• Creative fatigue
• Poor audience targeting

Strategy

1. 1Implemented creative testing framework with 20+ variants monthly
2. 2Built lookalike and interest-based audience tiers
3. 3Launched educational video content funnels
4. 4Integrated server-side tracking for accurate attribution

Results

• ROAS improved from 1.8x to 4.8x
• Monthly ad spend scaled 3x while maintaining profitability
• CAC decreased by 35%