4.8x ROAS on Meta Ads

Client Overview

Fiesto Fashion needed to improve paid media efficiency while scaling spend on Meta and Google. We also delivered photography with models to refresh their campaign creative.

Challenges

• ROAS below 2x on Meta
• Creative fatigue
• Poor audience targeting
• Need for lifestyle photography with models

Strategy

1. 1Implemented creative testing framework with 20+ variants monthly
2. 2Built lookalike and interest-based audience tiers
3. 3Launched educational video content funnels
4. 4Integrated server-side tracking for accurate attribution
5. 5Produced photography with models for Meta and Google ads

Results

• ROAS improved from 1.8x to 4.8x
• Monthly ad spend scaled 3x while maintaining profitability
• CAC decreased by 35%
• Delivered on-model photography that lifted ad creative performance